“Sticky” Publicity Campaigns for REALTORS

In a changing real estate industry, traditional advertising is becoming less effective. The HomeRoute Insider read an interesting article exploring how real estate agents can gain a competitive edge by creating positive publicity in their community and through their websites to stand out in their market. The article, written by Joe Cook, speaker and entrepreneur with public relations experience with his local association of REALTORS, offers inspiration for agents to showcase their community involvement, how to write press releases, creating authentic taglines and how to give your website “stickiness” that will entice and interest online home buyers.

For inspiration for your business plan going into 2007, check out: Sticky Business: Three Ways to Catch, Hold and Keep Your Customer’s Attention.