Why the Internet is a Tool, not a Threat for REALTORS

Many agents are finding that the Internet is enabling better communication with clients and prospects. When used to its fullest potential, the Internet can be the best tool to preserving the critical “relationship” focus of the real estate business. The HomeRoute Insider read a great post by West Coast Real Estate agent, Kevin Boer, titled: Why the Internet will Never Disintermediate Realtors – Part 2: It builds, not erodes, the relationship. In the post, Boer discusses how the Internet “excels as a relationship-building” tool because communication through the internet can be "targeted, tracked, tweaked, and timed."

Read Boer’s entire post at: http://3oceansrealestate.com. This post is a continuation of Boer's Part 1 Post, which can be read here: Part 1: It's the Relationship, stupid.