Don't forget the core!

Drove by the local health club this morning and saw a sign that read "Special $155 One Year" Imagine how all of existing clients driving up to work out today feel. These guys signed a contract and pay up to twice that. You can chalk that up to these are different economic times' and you do what you have to do to market and create new customers but the guy paying more is also suffering from different economic times' and doesn't care about your new customer. He wants what he paid for and to feel he has the best value for his money.

Compare that to a friend of mine in Northern California who recently shared that she listed her house with an agent 2 months ago and has had one communication with him since (it was an auto generated email, Ouch!) I asked her what was he like at the time of listing? She said he was awesome- great presentation, lots of promises & assurances of what he was going to do for her. So where is he now? i suspect he is out listing more homes creating new clients but not following through and providing the value to his core.

You gotta take care of the core.

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