The Official HomeRoute Blog

Don't forget the core!

Drove by the local health club this morning and saw a sign that read "Special $155 One Year" Imagine how all of existing clients driving up to work out today feel. These guys signed a contract and pay up to twice that. You can chalk that up to these are different economic times' and you do what you have to do to market and create new customers but the guy paying more is also suffering from different economic times' and doesn't care about your new customer. He wants what he paid for and to feel he has the best value for his money.

Compare that to a friend of mine in Northern California who recently shared that she listed her house with an agent 2 months ago and has had one communication with him since (it was an auto generated email, Ouch!) I asked her what was he like at the time of listing? She said he was awesome- great presentation, lots of promises & assurances of what he was going to do for her. So where is he now? i suspect he is out listing more homes creating new clients but not following through and providing the value to his core.

You gotta take care of the core.

3 things to help you win more business.

The traditional real estate sales model isn't going away anytime soon, just the way in which we meet & service our new clients is changing and change it has. Winning the business is all about marketing AKA "lead generation" (these are not bad words), speed, execution, service.... and again... and again... and again... We just completed a survey of 1000 consumers that we placed with our agent partners t/o the US and come to find out of the ones that bought from agents outside our network claimed the reason was better, faster follow up.

Be persistent & consistent & quick.  It remains the name of the game in selling.

Looking for the Best or Looking for Good Enough?

Many real estate consumers are ending up settling for an agent that is good enough and its because the majority (yes. the majority) of real estate agents do NOT provide the level of service & communication expected in this day and age. Finding an agent to provide the follow up and care for a consumer is rare and many end up with good enough or less. Sad but true. As an industry, we are pro-REALTOR all the way, we just need more "PRO"-REALTORS who will deliver a better experience for consumers.

What do consumers want?

What do they deserve?

Only the best!